Andrew Leitch is a director, experience designer and musician. Betaville is where he and his partners create and produce immersive storytelling experiences. Andrew’s webisode series Elevator Moods was an official selection at Sundance and SxSW, a winner of a Webby (Best Broadband Site) and was ultimately acquired by A&E TV. He also directed and co-wrote …
Montauk Boys
Montauk Boys is a story about a botched time-travel experiment that leaves two friends stranded decades apart—and what happens when they come together again. The anchor narrative is told through a series of webisodes and extended through location-based experiences, a Facebook timeline, character blogs, a Spotify playlist, and both real and mock “found” sites on …
Ford
At Razorfish, Andrew worked as an Experience Director on the Ford account. He headed up a team of Experience Leads, Information Architects and Content Strategists, working to develop and optimize all channels in Ford’s digital ecosystem, including their in-vehicle, tablet and mobile experiences.
Nike
In his role as a Creative Director at Agency.com, Andrew developed award-winning creative for Nike, including the online launch of Michael Jordan’s Jumpman 23 brand (Addy Award, The Best Awards, IPPA Award, One Show Interactive), and Brasil Futebol, a site featuring Brazil’s national soccer team.